Here at NNData we spend a lot of time talking about data but when we talk to people outside our bubble and ask how they manage their data many people kind of look around and respond with “well, I don’t really have any data” or “we don’t really manage data”. We have come to understand that not everyone thinks of data in the same way we do. In fact, I would venture to say that 80% of the population never gives the word “data” a passing thought. However, I believe that almost everyone deals with data in one form or another, it’s just called a different name. What is data? It’s spreadsheets, logs, documents, briefings, images, completed forms, reports, emails, articles, publications, the list goes on and on and we call all of them “data”.